Art Direction

The North Face

Creative director: Jean-François Dumais
Copywriter: Joseph Hagel
Art directors: Antonin Brault and Alexis Coutu-Marion
Graphic designer: Simon Langlois, Mathieu McSween and Yann Carrière
Photographers: Tim Kemple and Akim Dinardi
Agency : Sid Lee
(2018)
Thermoball campaign for The North Face, produced at Sid Lee, promotes ThermoBall, a synthetic insulation technology that keeps warmth even when wet and packs easily for outdoor conditions. I contributed as a graphic designer, collaborating with the creative and photography teams to deliver the campaign visuals.
Creative director: Jean-François Dumais
Copywriter: Joseph Hagel
Art directors: Antonin Brault and Alexis Coutu-Marion
Graphic designer: Simon Langlois, Mathieu McSween and Yann Carrière
Photographers: Tim Kemple and Akim Dinardi
Agency : Sid Lee
Art Direction