Lian Benoit is a freelance creative director and photographer based in Montreal. Her work is rooted in empathy, intuition and the need for authentic representation of minority communities. She believes in the female gaze as a form of activism and self-actualization. Her background in branding, storytelling and advertising, acquired through years in creative agencies (TUX, Sid Lee, K72), provides her with a holistic understanding of each project and a desire to create with purpose.