Entirely devoted to preschool, elementary and secondary education for blind and visually impaired students, the Jacques-Ouellette School Foundation's mission is to bring together the resources to support the school's projects. We were mandated to establish the positioning of the brand and to design its visual identity. Inspired by Braille, we created a graphic system made of three symbols: knowledge, language and success. These symbols in transformation reflect the important aspects of this foundation which positions itself as an agent of change giving its students the opportunity to fulfill their potential and evolve despite their handicap.
